Soil Health Economics: Farmers Guides and Case Studies Webinar

July 9th, 2025
2:00 - 4:00 PM Eastern Time

Session two in this three part series will explore the economic and environmental impacts of soil health practices. We’ll review summary findings from the AFT-NRCS Soil Health Case Studies, which highlight both row crop and grazing operations and provide detailed estimates of costs, benefits, return on investment, and water quality and climate benefits experienced by farmers implementing soil health practices. We’ll wrap up with practical strategies for using these materials to engage landowners and producers in conversations that support soil health adoption.

Speakers:

• Ben Wiercinski, Senior Agricultural Economist, American Farmland Trust

• Chellie Maples, Agricultural Economist, American Farmland Trust

Facilitated by Cris Coffin, National Agricultural Land Network Director and Senior Policy Advisor, American Farmland Trust