U.S. Farmed™

For more than four decades, American Farmland Trust (AFT) has worked to support the farms and ranches that are the backbone of our nation.  

Our mission is big: to save the land that sustains us by protecting farmland, promoting sound farming practices, and keeping farmers on the land. To achieve these holistic goals, AFT needs strong partners willing to address the challenges that stand in the way of a thriving future for farmers, ranchers, and all of us who depend on working lands. All of that begins with products grown on American farms. 

U.S. Farmed™ is a certification and seal designed for brands committed to strengthening and sustaining American agriculture. The certification differentiates products made with ingredients grown in the United States, meaning products bearing the U.S. Farmed™ seal support American farmers, help grow resilience in supply chains and food systems, and strengthen communities anchored by agriculture.   

What is U.S. Farmed™? 

The U.S. Farmed™ seal is an independent, third-party audited certification and traceability standard that verifies that 95% or more of the agricultural ingredients in a product are grown by U.S. farmers. Certified products that meet this standard earn the U.S. Farmed™ seal, signaling to consumers and buyers that the brand is supporting American agriculture and sourcing transparently from domestic farms. 

U.S. Farmed™ is a strategic advantage for brands. The certification gives companies clear, verifiable proof of domestic supply, strengthening trust with consumers, retailers, and investors. By meeting a transparent standard, brands can confidently communicate their commitment to U.S. agriculture, differentiate on shelf, and reduce risk across their supply chains. 

For more information, please fill out the form below, and our team will reach out to schedule an introductory conversation. 

U.S. Farmed™ Impacts  

U.S. Farmed™ is much more than just a label. It represents a deep commitment to invest in America’s farms and ranches. Each certification helps American Farmland Trust support a thriving future for American agriculture.  

When companies choose U.S. Farmed™ certification, they’re showing their commitment to U.S. agriculture and transparency while also investing in a sustainable future for their supply chain. At the same time, U.S. Farmed™ brands are strengthening their connection to consumers by telling their story and celebrating their shared values.    

U.S. Farmed Spotlight: Anheuser-Busch

In 2024, Busch Light rolled out a comprehensive "Choose Beer Grown Here" campaign that heavily featured the U.S. Farmed™ seal. It has been one of the brand’s most successful paid reputation campaigns to date.  During the launch, Busch Light became the second fastest share-gaining beer brand in the U.S.  

Since then, Busch Light has continued to drive momentum as the nation’s #2 fastest-growing beer, behind only Michelob ULTRA (also certified), and has risen to become the #6 largest beer brand by volume in the U.S.   

When consumers choose U.S. Farmed™ certified products, they're not just making a buying decision; they’re 

• Supporting farmers: Choosing U.S. Farmed™ sends a clear message: you value the work of American farmers and want to see them succeed. This translates to increased demand for American-grown ingredients, creating a more stable and profitable environment for farmers.  

• Investing in the future: By encouraging domestic production, U.S. Farmed™ helps support a secure future for American farmers and a sustainable food supply for all Americans.