American Farmland Trust and Cargill partnered to produce educational videos for use by corn and soybean farmers interested in adopting soil health practices, such as cover crops, reduced tillage, and nutrient management. Both AFT and Cargill recognize a major barrier to soil health practice adoption is knowledge of technical details, like cover crop species selection or termination options, and understanding the potential costs and benefits for their operation.
The videos feature farmers, with varying levels of experience implementing soil health practices, sharing stories about adopting a variety of practices. Each farmer includes suggestions for their fellow farmers on how to get started, mistakes to avoid, and tips for success. AFT brought in several soil health experts to provide additional technical information in the videos.
The soil health videos complement other work by Cargill, including the RegenConnect Program.